If you build your website... they won't come. Visitors that is. This is especially true if your not telling anyone about your website. Why do I say this? Because I'm not trying to mislead you like all of those "Get Top Rankings Now!!!" idiots.
Lack of a marketing campaign or focus is what many E-Businesses suffer from. Having an online business requires a lot of promotion and advertising because you don't have the drive by or foot traffic of a regular brick and mortar business.
If you're looking for a great way to see how popular or how well established a web site is, this new website is just the tool. It is similar to the Google Page Rank metric where it rates a website based on the number of links to it and its overall value, but this new tool accounts for a number of other factors.
Page Strength Tool
What it analyzes
- Domain Age (How long your website has been running. Usually an older website will have more prestige.)
- Links to your site from .edu and .gov domains (Links from these domains are more important than .com domains because of the exclusivity.)
- Google Page Rank and Alexa Rank
Head on over to this great tool and see how your site matches up.
In the recent year or two both Google AdWords and Overture.com have been #1 when it comes to pay per click advertising. The dynamic capabilities of both engines allow for easily manageable marketing campaigns that reach targeted customers. But will the upfront cost get you higher traffic in the long term?
It is a great idea to use this targeted pay per click advertising as a long term way to guarantee visitors to your site. However, this targeted advertising comes at quite a price. With bids for clicks ranging between $0.30 and $2.00 it won't take long for even a medium sized marketing budget to run into the red. Check the latest prices for your keywords on Overture The solution to this is to get a good mix of both paid advertising and search optimized marketing.
I just went by the local Barnes and Noble today and picked up this book The Ultimate Marketing Toolkit and found it to be very straight forward and practical for anyone starting their new business or looking at expanding their current marketing strategies. The author does a good job of making it a simple read while providing plenty of examples to prove her point.
